Project Description

A variety of fitness how-to videos, sponsored by Imlek’s health products for the campaign “Imlek Fit Effect”, featuring experienced fitness coach Violeta.

In 1953, a dairy plant was built at the farm „Lepušnica“ in Glogonjski Rit between Belgrade and Pančevo. That was the practical establishment of dairy industry Imlek. Around 800 cows gave daily between three and five thousand liters of milk which was sent to the Belgrade market. In 1957, UNICEF granted a line for pasteurizing and bottling 30.000 liters of milk per day. In 1963, the production already exceeded 21 million liters a year. The company was the largest dairy industry in SFR Yugoslavia.

Imlek’s Subotica dairy became the first Serbian manufacturer of fresh milk products to obtain permission to export to the European Union in 2010, since than, Imlek is the largest producer of milk products in the Adriatic region.

Project Details

  • Client

    Imlek AD

  • Skills

    • Photography
    • Videography
    • Directing
    • Editing
Client Website